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Although not best-known for his sense of humour, Levi-Strauss did remark on the US garment company of the same name.
“That unfortunate homonymy has never ceased to haunt me - like a ghost” he once wrote. “Not a year goes by without my receiving an order for jeans - usually from Africa.”
"— Obituary : Claude Levi Strauss (trouvé sur BBC.com)
